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The company's experience in the field of consultant and research in P.O.P./P.O.S. World wide has
allowed IMM Technologies to develop statistic formulas, which can analyze and link effectiveness and
success in sales. The services provided consist of two parts:
- Market research - Conducted by a qualified team and a specific professional template.
- Management report - Provides the analysis, conclusions and recommendation. The report is issued by
both our local and international teams.
IMM Technologies's approach to the market begins with a professional analysis of the current status of the
point of sale, by conducting the data search. The gathered information includes: Product availability,
Product location in the store, Product visibility and facing, Promotion materials that are used.
IMM Technologies create a formula that ranks a range of questions that are asked in order to define the
effectiveness of the materials used as a communication tool in the store as: Location of the
P.O.P.M, Facing, Lighting, Size, Reach, Visibility etc… all are judged and compared to the
brand competitors in the category and all are ranked by the same measures.
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